Why Givat Adumim

The project planned for Mitzpe Yehuda (Givat Adumim) is located at a strategic junction, connecting Gush Etzion and Maale Adumim, only 8 kilometers, as the crow flies, from the center of Jerusalem, about a 10 minute drive from Bar Ilan Junction, and the neighborhoods of Ramat Eshkol and French Hill. 

The area overlooking the South-North watershed route, as well as the main route for “motorized traffic” from the west – Jerusalem (higher altitude), and to the east – the Jordan Valley and Dead Sea (lower altitude). In order to ensure Israel’s security, it is vital to maintain control over Greater Jerusalem and the vacant areas around the capital. The region overlooks and commands a view of the Dead Sea and the Jordan mountains, constituting the highest level of strategic depth, in security and political terms. 

The Israeli consensus is absolute – the Jordan Valley is a vital security border! The construction of a Jewish city in this location is important. And for this reason, this project is of vital importance! 

The Mitzpe Yehuda (Givat Adumim) site is “adjacent” to the village of Kedar and therefore comes under the definition of “an existing community,” abiding by the government policy to avoid setting up new cities in Judea and Samaria.

With an investment of over two billion shekels and the construction of new interchanges – the largest design center in the Middle East is gaining momentum. This construction boom could make Mishor Adumim a major business and design zone of Israel in less than 24 months 

The Jerusalem Metropolitan, which has suffered greatly from a shortage of adequate commercial complexes relative to the rest of the country, is about to undergo a real revolution and all this will happen in Mishor Adumim, The Industrial Park area of the Maale Adumim District

Over the years Jerusalem was left out in the cold as far as modern shopping and entertainment developments, most of Israel leading retail and manufacturing business preferred the Central part of Israel like Tel Aviv or Haifa having shopping centers and shopping complexes that are only expanding – in Jerusalem the trend is quite the opposite. The time has come for a change!

In the industrial area of ​​Mishor Adumim, a shopping and entertainment area is currently being developed that is expected to attract hundreds of thousands of visitors from all over Israel. Design City is currently being built there – the design city of Israel with an expectation of over two million visitors a year. At the same time, hotel, banquet halls and more are being built in the vacinity.


Not far from Design City, another mega project is being built, Two banquet halls and two banquet gardens in an open view overlooking the desert, over an area of ​​8000 square ft, which can accommodate up to about 2,000 people and employ about 200 workers.

The Kass Group has launched a unique adventure park called LUNA KASS.



The kass Group made a strategic decision to invest over 150 Million Shekels on this project which is the First one and the Only one of its kind in the Middle East, and Adventure Park, all Indoors.

The Luna Kass will have more than 30 kids attractions that are all made and being brought to Israel from all over the world.

This Attraction City is actually being built 12 minutes outside Jerusalem, at the Maale Adumim District called Mishor Adumim. Currently Mishor Adumim is the District biggest Industrial park.



The Luna Kass, unlike the Luna Park and Super Land will not operate on Shabbat. It is expected to open its doors in the Summer of 2021 and since it can operate in Winter as well, the projection is for about three millions visitors in the first year alone.

It is evident that Jerusalem is experiencing fast growth with the satisfaction of the residents being at an all-time high. When viewing the city skyline numerous construction cranes can be seen, evidence that Israel’s capital, Jerusalem, is experiencing an extended building boom.

It is apparent that a large percentage of purchasers in this market are non-residents, mainly Americans and/or Europeans. It has become evident that foreign real estate investment is playing a major role and should be encouraged as an important factor in the growing housing market of Jerusalem and surrounding areas.

Clearly, the increasing presence of foreign investors in homes is an important factor, as it gives the opportunity for investors to own homes with the possibility of them or their kids becoming long term residents at some stage in the future.

It is obvious that Jerusalem is a great place to invest in as apartments are easy to rent out, people from around the world are always looking for places to rent in this wonderful location. However, in the past decade the prices of real estate, homes or apartments, shot up hundreds of percentages and the entry level price is beyond the reach of many. Only very few can afford five or six millions Shekels properties.

In recent decades, many Jews from across the globe are coming to Israel and buying property, while continuing to live abroad. Among the numerous catalysts for Diaspora Jewry to buy Israeli real-estate, particularly in Jerusalem, is the Coming Back Home Factor. And indeed, many of the Jerusalem property buyers are Jews who have children or siblings already living in Israel, and they also wish to relocate to Israel and live the Zionist dream.

The road, on the level of Highway 6, is necessary for the purpose of diverting heavy north-south traffic from the coastal region. Additionally, such a highway would cater to all residents east of the Samarian hills, Palestinians and Jews alike. Such a project also has the potential to impact future regional transportation from Syria and Jordan to Egypt. This vision is imperative for Israel’s existence, which in two decades will approach a population of around 15 million.   

According to the current planning trends, Israelis will continue gravitating toward the country’s over-crowded center, along the coast and the greater Tel Aviv area. Looking ahead to 2040, the planning authorities have been instructed to build another 2.6 million apartment units – all of them within the Green Line.

The Jerusalem District alone needs to plan for another 300,000 apartments, all within Israel’s official borders. Such a directive pushes Jerusalem’s expansion westward into the green forest areas of the Judean hills and contradicts the national need to realize the potential of the open space east of Jerusalem, toward Ma’ale Adumim and the Dead Sea. Following the same trend, all the existing construction plans have long since expedited the flow of Israel’s population toward Gush Dan.

To create more properly balanced spacing, a new national plan is needed along the following lines:

1. Establishing Jerusalem as a metropolitan city, by developing perimetric municipal transportation infrastructures from Gush Etzion to the Mishor Adumim industrial zone, Ma’ale Mikhmas, Ofra and Givat Ze’ev.
2. Utilizing the open corridor from Jerusalem to the Dead Sea for settlement purposes through mass construction of hundreds of thousands of housing units.
3. Developing an eastern boulevard for the State of Israel from Arad to the Gilboa mountain range in the north, while turning the Jordan Valley from the eastern Samarian hills into a contiguous living space that can absorb 2-3 million Israelis. 
4. Paving a road akin to Highway 6 along with the steps of the Judean Desert, from Arad to Mishor Adumim, continuing northward to Beit Shean and Afula based on the Allon Road outline.
5. Developing urban contiguity along Route 5, from Rosh Ha’ayin to Ariel, Tapuah, Migdalim, and Ma’ale Efrayim.

These lines all run through Area C, and will create a sustainable infrastructural framework for the Palestinian entity in the areas they already control. A comprehensive plan is needed for western Israel that will balance the necessary space between transportation, water, electricity, housing, sewerage, and protection of green spaces. From this perspective, applying sovereignty obligates the government to formulate a new strategic master plan for the development of Israel’s eastern backbone

Hundreds of land buyers participated in a festive event held this week at the Ramada Hotel in Jerusalem, in the future Givat Adumim settlement project near Jerusalem. The event was attended by public figures and real estate entrepreneurs who wanted to express their appreciation for a project near Jerusalem that was designed to help solve the housing crisis.